For me, there is no denying that Zara has become the easiest, most exciting, and most affordable high street shop in the world (no exaggeration).
As a gimpy marketing student, I will now analyse the store in terms of the marketing mix (feel free to skip right past to the pics):
The variety of style the store offers is fabulous, anything can be found in the women’s and TRF- and sometimes/ often in the men’s department as well.
Style: Always on trend
Colour: Don’t fade after wash
Fit: (For me) it is always pretty true to the correct size!
Personally, I would have to argue that it is easily the most reasonably priced brand on the high street. It is not too expensive meaning you can buy 2 or 3 items at one time, and not cripple the bank balance. It is also not tooooo cheap which makes me think the manufacturing aint too shabby.
Zara does a fabulous job of not sectioning a specific demographic, meaning it reaches all types of consumer! Its simplistic, refined style carried throughout the stores, as well as advertising campaigns is most identifiable; generating maximum exposure.
A simple, accessible layout in both the brick and mortar and online store creates a seamless shopping experience! It also helps that there are stores covering London, so one is never too far from my grasp.
Can you tell I love the brand?
Here is the selection I purchased on my last visit, most of it can still be found on the website!